Help center / Links & blocks

A/B testing a link

Two versions of one link; keep the one that gets tapped more.

Open a link and turn on A/B test this link. Give version B a different title, a different URL, or both. Blank fields fall back to version A.

  • Each visitor gets one version and keeps it for the day. Nothing is stored on their device; the split uses the same daily hash as the visitor count.
  • Stats shows an A/B tests card: visitors who saw each version, taps, and the tap rate. The link's editor shows the same numbers for the last year.
  • Wait for at least 30 visitors per version, then press Keep A or Keep B and save. The winner becomes the link and the test ends.

The preview in the editor always shows version A.