Instagram, TikTok and most other apps give you exactly one clickable link in your profile. A link in bio is a small web page that lives at that link and lists everything else: your other platforms, your shop, your Discord, your latest video, your newsletter. One link, every destination.
Why not just link to one thing?
Because your audience arrives from different places with different intents. A viewer who found you on TikTok wants your YouTube; a listener wants your Spotify; a fan wants your Discord. A page lets each person choose, and it lets you measure what they chose.
What a good one looks like
- Fast. It should load in under a second on a phone. Visitors from short-video apps are impatient.
- Recognisable. Your name, your face, your colors. If it looks like everyone else’s list, it is a form, not a page.
- Prioritised. The thing you care about this week at the top, featured. Everything else below.
- Measured. You should know which links get tapped and where people come from.
What to put on it
Start with three links: your main platform, the thing you want people to do right now, and a way to reach you. Add social icons for the rest. Then add one thing that makes it yours: a video avatar, a track, a poll, a countdown.
What it should cost
Nothing. The page is a few kilobytes of HTML. Tools that charge monthly for fonts and colors are charging for the feeling of a product, not for the cost of it. Linky is free because a link page should be.
Claim your name and have one in five minutes.