Blog / Platforms

Link in bio for Instagram: the one link, used well

Instagram allows up to five links now, but one page beats five bare URLs. Here is why and how.

Instagram now lets you add up to five links to a profile. Most creators still use one, and they are right to: five bare URLs with no context look like a spam list, while one page can hold fifty links with titles, icons, a featured drop and a form.

Set it

Edit profile → Links → Add external link and paste https://linky.moe/yourname. Give it a title like “everything” or “links”.

Design for the Instagram browser

Instagram opens links inside its own in-app browser. It is a slow WebKit view with no extensions. Things that work well there:

  • Image avatars and WebP backgrounds (small files).
  • Animated effects like particles or aurora (they are code, not video).
  • Buttons with big tap targets.

Things to avoid: very large video backgrounds, pages with ten embedded players that all load at once. Linky lazy-loads embeds so only the ones in view load.

Measure

Append ?utm_source=instagram to the link. Analytics → Campaigns separates it from your other platforms. Linky also records the in-app browser as “Instagram” under Browsers, so you see how many people never leave the app.

Make your own page

Free, five minutes, no credit card.

Claim your name